Green drink in a glass and powder on a white concrete background.

What is that? Is it healthy?

Videos seem to be everywhere: A TikTok user – sometimes an influencer – mixing green powder with water and listing the health benefits. Many claim that these powders, which contain dehydrated green vegetables, help reduce bloating, improve gut health, eliminate acne and more.

These viral videos and other marketing initiatives are having an impact – green powders aren’t new as a concept, but they’re growing in popularity. “Global Green Powder Market was valued at USD 255 Million in 2020 and is projected to reach USD 597.4 Million by the end of 2027,” according to a 2022 report by Industry Research.

So what are these powdered greens and is there any truth to these purported health benefits? Here’s everything you need to know.


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